Hasselblad invites photographers to submit photographs to be considered for the 10th annual Masters Awards. The 2010 competition will feature a new category to cover wildlife photography.
Hasselblad today announced that it is accepting submissions for the 2010 Hasselblad Masters Awards competition. Each year Hasselblad awards the title of Master photographers in a range of specially defined categories. Awards are granted in recognition of the photographer’s contribution to the art of photography and photographic ability in the areas of creativity, composition, conceptual strength, and technical skill.
Photographers are invited to submit up to 5 images in each of the following eleven categories: architecture, editorial, fashion/beauty, fine art, general photography, nature/landscape, portrait, product, up-and-coming, wedding/social and, for the first time, wildlife. One Master will be chosen for each of the eleven categories.
Hasselblad has introduced two new cameras to its H System of medium format cameras. First comes the H4D-60 with a 60MP sensor. It features the 'True Focus' AF system that can measure the movement of the camera when recomposing after focusing to ensure that focus remains on the target - a system Hasselblad calls Absolute Position Lock. Along with the H4D-60, the company has also launched the H4D-50 with a 50MP sensor, replacing the H3DII-50. The H4D-60 will start shipping from November 2009 at a retail price of €28,995 and the H4D-50 will ship in the first quarter of 2010 at a retail price of €19,995.
